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Prop-Tech Content that Converts

Real Estate Visualization Experts

The Preview 3D Difference

At Preview 3D, you're not just another client—you're a valued partner in creating something extraordinary. Based in Naperville, IL, our team of passionate artists and technologists doesn’t just do the work;
we care about it deeply.

Every project is treated with a level of artistry and attention to detail that only a boutique operation can provide. We are known for delivering renderings that don’t just meet expectations—they exceed them.

When you choose Preview 3D, you’re choosing craftsmanship, passion, and a personal touch
that makes all the difference.

Real Relationships. Photo-Real Content.

The Preview Origin Story

Founded in 2020 at the start of the pandemic, The Preview 3D was built to create photo-real 3D content at competitive prices. As marketing costs and SaaS fees continued to rise in the industry, we saw a need for a budget-friendly, hassle-free solution that delivers great visuals without unnecessary costs. As the world embraced virtual solutions, Preview 3D’s services provided options. Soon, we began to deeply understand the way our work impacts all phases of development (not just marketing) and we began to offer a full menu of content options to suit any need.

Five years and over 300 projects later, our mission remains the same: provide our clients with streamlined execution, competitive pricing, and exceptional quality.

Meet Team Preview 3D

Steve Higgenbotham

Managing Partner

Jordan Middleton

Director of Operations

Joshua Ford

Business Development

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Rachel Fugett

General Counsel

Reza Kay

Studio Director

Flexible. Attentive. Accurate. Photo-Real.

Danielle W., Development Associate
Grubb Properties

"During the design phase, their virtual tours allowed us to visualize various finishes and furniture arrangements in a realistic and detailed manner. This capability was crucial in helping us make informed decisions about the aesthetics and functionality of each space. We were then able to transition these virtual tours to our website and leasing teams for marketing purposes. Loved being able to see the space before construction was even completed. From the initial stages of design to the final marketing push, Preview 3D’s renderings and virtual tours proved to be an invaluable asset. Their team is so easy to work with!"