CLIENT: Rockwood Capital, Inc.
PROJECT: Domain at Chisholm Creek
Project Developer:
Will Smith, VP Development and Acquisitions
Contact Information:
Project Address:
1424 Highland Park Blvd
Oklahoma City, OK 73114, United States
Project Opening Date:
August 2023
100% Capacity Date:
April 2024
MultiFamily Pre-Lease Case Study
Multi-Family Developer Overcomes Design Challenges and Accelerates Lease-Up
The Rockwood Challenge:
Approvals
Local municipalities needed to clearly see and understand the proposed community before granting approvals to move the project forward.
Pre-Development
The development and design teams wanted confidence that exterior finishes, model units, and amenity spaces would meet premium expectations once built.
Pre-Leasing
The team aimed to hit ambitious pre-lease goals and reach occupancy targets before receiving their CO, aka certificate of occupancy.
The Preview 3D Solution:
Approvals
Preview 3D created a photo-real hero image of Domain at Chisholm Creek. This rendering became the visual centerpiece of Rockwood Capital’s approval package, helping communicate the full vision of the property to city stakeholders.
Pre-Development
Preview 3D produced virtual tours and still renderings of model units and amenity spaces. This gave Rockwood Capital and its design team a realistic view of finishes, furniture, and material combinations before anything was built. All of this enabled stakeholders to fine-tune FFE selections and layouts with confidence.
Pre-Leasing
Preview 3D delivered a complete set of marketing visuals, including floor plans and a rendered virtual tour. Assets were deployed across the property website, social media channels, and a dedicated leasing trailer. Prospects could explore the community and individual units long before tours were available on site.
Message from the Developer:
“Preview 3D’s renderings and 3D walkthroughs have been a monumental tool for Rockwood Capital and our multifamily developments. For us, the success has been two-fold. We like to engage Preview 3D to provide renderings during our pre-development and design process... to “look into the future” ....When I say these walkthroughs truly look real, that is not an understatement. Even after our projects are built, the renderings will get confused with the actual photographs of the finished product.
Secondly... having these walkthroughs and renderings to be able to share with renters on our websites, socials, and collateral has allowed us to put out the “finished product” during construction without having anything available to tour residents. I can confidently say that we would not have nearly as much success with our pre-leasing efforts without Preview 3D’s assets.”
Will Smith, VP Development and Acquisitions
Project Results
Approvals
Development
Pre-Leasing
With the help of Preview 3D’s hero image, Rockwood Capital secured key approvals from local municipalities and moved the project forward, and started building momentum.
Detailed visualization of interiors and amenities helped the team identify and avoid costly design issues early. Stakeholders gained peace of mind knowing the finished product would match the vision they had aligned on, inspiring confidence.
The Domain at Chisholm Creek website launched with full Preview 3D content. In the seven months leading up to opening in August 2023, the property received over 750 lease applications for its 240 units, roughly three times the average for similar communities. By April 2024, the community reached 100% capacity, fully leased.
