Copy of 669_Allier Foley LMS_Tree_Cam_01_Final.jpg

BTR Marketing Solutions.
Designed to Accelerate Leasing.

Turn Prospects into Tenants Before Construction Starts.

Standing Out in a Competitive Market

The Build-to-Rent (BTR) sector is booming, offering purpose-built communities that blend the comforts of homeownership with the flexibility of renting. As demand continues to rise, multifamily developers are increasingly entering the BTR space, drawn by its rapid growth and strong market potential. This influx is heightening competition, making it essential for developers to differentiate their offerings and create standout communities.

Exterior_elevations_c_communities_Derby_BS_D1 (1).jpg

Exterior 3D Rendering -

Single Family

The BTR 3D Toolkit for Your Community

Chambers Creek_Caldwell_Heroshotl_D3_edited.jpg

3D Animations

Tell your brand's story, build hype, show off the community. Available in long and short form for all media platforms.

Learn More

Virtual Tours

The most realistic Real Estate 3D experience on the market today. Packed with lease-up features, hotspots, and integrations.

Learn More

3D Renderings

Better than photography and just as life like. Aerial Community Renderings, Exterior Hero Shots, Interior Insights = BTR Essentials.

Learn More

Floor Plans

Make Floor Plan Decisions a breeze for your prospects. We offer both 2D and 3D options to simplify visualization.

Learn More

3D Animations

3D Animations:
Tell Your Brand's Story

Give prospects a glimpse of what life will be like in your community using long or short-form video.

For the Allier Foley project, Preview 3D’s cinematic fly-throughs highlight lush landscapes, cozy porches, and shared amenities—helping attract renters during the pre-construction phase, and making it feel like home.

Watch in 4K

Portfolio

allierfolley logo_upscayl_5x_realesrgan-

Virtual Tours

BTR Marketing Innovations:

Pre-Construction
3D Virtual Tours

Two years before construction started, LMS partnered with and, asked Preview 3D to assist with their master-planned BTR community, Allier Foley.

The challenge: They needed compelling, high-quality content to drive pre-leasing efforts and support an ongoing and seamless pre-leasing process.

To simplify the model unit selection process, Preview 3D created six immersive virtual tours of unique cottage-style homes—delivered a full year before construction began.

These tours have empowered renters to explore their options early, make informed decisions and drive strong pre-leasing success by providing clarity and confidence in their choices.

Cottage Home Virtual Tours

Virtual Tour Portfolio

3D Renderings

3D Renderings

Preview 3D's pre-construction renderings are essential for helping investors, developers, and renters visualize space, layout, orientation, and design with clarity.

From detailed interiors to expansive community views, Preview 3D’s renderings are versatile assets for websites, social media, leasing offices, and print materials.

Schedule a Demo

Explore Portfolio

3D Floor Plans

3D floor plans turn architectural layouts into lifelike visuals, helping renters or buyers understand space, flow, and design. Perfect for marketing, pre-leasing, social channels, and refreshing websites.

Schedule a Demo

Learn More

Curious to discover more?
Schedule Below.

Schedule with Preview 3D

Explore Our Work

Why Work With
Preview 3D?

Preview 3D provides advanced solutions to showcase your BTR project at every stage—whether pre-construction or post-completion. From immersive Virtual Tours and Animations to exceptional Renderings and Floor Plans, we help developers and property managers turn concepts into captivating, true-to-life, visuals.

Trusted By Industry Leaders

Rockwood Capital has used Preview 3D for rendering use on our Multifamily Developments, as well as shooting our existing portfolio. On our most recent development, we engaged Preview 3D to render early drawings in order to get an initial "feel" for the exteriors of our buildings. The team at Preview 3D does a great job working collaboratively with our development team to take our initial design, work with us on our exterior facade selections, and turn it into photorealistic renderings. This process has proved to be a very valuable product for us to be able to catch certain things up front, early in our drawings, and make changes that we were not able to get a great feel for on paper. As our drawings progressed, we engaged Preview 3D to produce our interior renderings and VR walkthroughs. Their end product is truly incredible, proven by the amount of renter prospects that think the tours on our website are of the finished project.

Will Smith

Vice President, Rockwood Capital