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The pandemic has changed the world of business as we know it. The new policies in place mean that leasing agents and property managers have had to find a different way to connect with prospective renters other than in-person. You might be thinking; how can you possibly expect a buyer to sign a lease without being able to see the property physically?
Here are a few reasons why a renter may consider leasing without being given an in-person tour.
1. Transparency is Imperative
One of the most important factors in any business deal is transparency, but its importance is especially highlighted when discussing renting property without being able to see it in person first.
That is why it is absolutely imperative that leasing agents and property managers must maintain a level of transparency with their properties. When you are dealing with potential tenants it is of the utmost importance to be upfront about everything that is offered with your property.
This may include utilities, appliances or amenities. When you are open about potential issues on your property, it will help form that trusting relationship that all potential business dealings need.
Giving the prospective tenant an idea about their move in dates, prices of different properties, pet policies and other information that you think could make or break the deal can help them feel more comfortable with the idea of signing the lease without seeing the property.
2. Multimedia in Droves
With the pandemic raging on around the world, conducting business virtually has become the new norm. From schooling to job applications, people tend to do everything online these days, so why not make it easier for renters to lease an apartment online?
This can be done by including plenty of multimedia such as virtual tours and 3D renderings on your website. These virtual tours can be great to help the prospective renter feel like they are really walking through the property. This is great for two reasons; not only do they get to take a detailed tour through the property, but the tour will also add to their experience to help them feel even more comfortable about signing that lease.
Not only do these tours allow them to see the grounds and all of the facilities, but it can give them an exact idea of what their apartment is going to look like when it is entirely furnished thanks to 3D staging. This will help them get an idea of what it will be like to live there.
Click on the Images Below to explore some 360 Virtual Tours
3. Make Yourself a Resource
While the building is one of the biggest portions of the decision to sign a lease, the surrounding area is just as important. Leasing agents and property managers can provide insight on the surrounding area to make sure that it will be the right fit for you. Directing tenants to social media pages of people who live in the area or directing them to the website “Nextdoor” can help them learn about the neighborhood. The key to making this work is to make yourself available to ease the process can help make the decision to sign a lease without seeing the property a lot easier.
To help make this decision easier for your future tenants, contact our team today and see what we can do to help you spruce up your digital marketing experience.
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