Leasing 3D Renderings & News

How pre-construction 3D animation pulls resident commitments and investor approvals forward before a building exists. Production process, timing, and the cost of waiting.

Hard-to-lease units often start as visualization problems. Before cutting rent or relying on concessions, multifamily teams should audit the visual experience around vacant, unfinished, or difficult-to-understand inventory.

Build-to-Rent communities are purpose-built from day one. Preview 3D shares what BTR developers need to know about marketing, pre-leasing, and the 2026 policy debate.

Discover how preconstruction 3D renderings can accelerate your property sales. Learn the benefits of preconstruction visuals in real estate.

Learn best practices for creating real estate and community site maps that convert, from static design principles to dynamic Engrain-compatible leasing tools.

A guide for multifamily developers on the differences between 2D and 3D floor plans and how to use each to accelerate leasing velocity.

See how developers use photorealistic visuals to speed up pre-leasing, increase engagement, and align stakeholders on new construction projects.

Discover why precise CAD-to-rendering translation is critical for securing investment, accelerating sales, and protecting your project's profitability.

Learn how to manage the 3D rendering review process to eliminate errors, reduce revisions, and accelerate pre-leasing for your unbuilt property.

A developer's guide to using 3D renderings, virtual tours, and animations to accelerate pre-leasing, reduce costs, and improve financial returns.

Discover our step-by-step process for creating photo-real 3D assets, from discovery call to final delivery, ensuring your project's success.

A guide for developers on using 3D renderings and virtual tours to secure investment, accelerate pre-leasing, and maximize ROI on unbuilt properties.

With new construction slowing and costs rising, renovation is becoming the new build in senior living. This post explores how 3D renderings, virtual staging, and tours help reposition existing communities and market refreshed campuses to the next generation of residents.

In the ever-evolving world of real estate, the integration of technology has become paramount in providing potential buyers and tenants with immersive and engaging experiences. With advancements in 3D rendering and virtual tours, the way we view and interact with properties has transformed, offering a more detailed and realistic glimpse into spaces before ever setting foot inside.

The multifamily real estate market in the U.S. is facing significant economic challenges in 2025. Rising interest rates, inflation pressures, and shifting demand patterns are creating hurdles for developers, property managers, and rental platforms alike. Rent.com, a major player in the industry, recently laid off a significant number of employees, reflecting the broader adjustments happening across the sector.

The multifamily real estate market is more competitive than ever. With thousands of units vying for attention, developers and property managers need cutting-edge marketing tools to stand out and Pre-Lease. Traditional photos and 2D floor plans no longer cut it, and today’s renters and investors expect immersive, interactive experiences.

The post-pandemic world has changed business forever. Here are 3 reasons why Renters will sign a lease agreement without seeing a property.

Deciding what photorealistic rendering service your project needs can be difficult. When you compare 3D virtual tour walkthrough vs animations, the answer isn’t always obvious. In this article, we will explore differences and similarities between 3D Animations and 3D Walkthroughs to help you decide which service is best for your project.

The power of architectural visualization is undeniable in today's real estate market, transforming abstract plans into tangible excitement. Preview 3D recently had the privilege of partnering with the development team behind the highly anticipated Jay Street Apartments, creating stunning, photorealistic renderings that bring the future development to life long before construction is complete.

The Preview 3D is featured in The Oklahoman for creating beautiful and immersive renderings of the new apartment complex in Chisholm Creek.