Accelerate Lease-Up: What Multifamily Partners Say
- The Preview 3D
- Jan 12
- 5 min read
Accelerate Your Lease-Up: What Real Multifamily Partners Say About Their Visualization Strategy
For developers and leasing teams in the multifamily and build-to-rent sectors, the primary business challenge is clear: lease unbuilt properties quickly and profitably. In a competitive market, achieving stabilization goals ahead of schedule requires more than just a good location and a solid pro forma. It requires a compelling vision that can attract investors, guide design decisions, and, most importantly, convince prospective residents to commit to a home they cannot yet see.
The solution is a strategic investment in high-quality, photorealistic marketing assets that drive measurable results. From cinematic animations to interactive virtual tours, these tools transform architectural plans into tangible experiences. This article showcases feedback from real multifamily operators, highlighting how a strategic visualization partner helps them achieve their most critical leasing goals. The core business outcomes are consistent: faster pre-leasing, higher renter engagement, and better alignment across all project stakeholders. Explore our multifamily portfolio to see the results.
Why High-Quality Visuals Are Essential in Today's Rental Market
Today's renters are sophisticated consumers who begin their search online and expect a rich digital experience. Static photos and basic floor plans are no longer enough to capture their attention. The data confirms that renters not only want but actively use advanced visual tools to make leasing decisions.
According to a recent survey, nearly two-thirds of renters want the ability to explore a property virtually on their own time [1]. This demand translates directly into leasing performance. The same report found that listings featuring 3D tours generate, on average, ten times the number of leads compared to listings without them. This makes virtual assets a powerful tool for filling the top of the marketing funnel.
Furthermore, the quality and format of these visuals matter. A study analyzing website performance found that apartment pages with walkthrough video tours received 2.5 times as many views as pages without them [2]. These engaging videos also held visitor attention for significantly longer, indicating that prospects were more deeply invested in the property. For developers of unbuilt properties, this level of engagement is critical for building the confidence needed to secure a lease.
Partner Feedback: Accelerating Pre-Leasing and Securing Sight-Unseen Leases
A consistent theme in feedback from our multifamily partners is the direct impact our visuals have on leasing velocity. As one industry leader noted, “People are understandably nervous about renting an apartment without seeing it first. Giving the prospect as much information as possible up front really helps them make a decision.”
Our partners report that using photorealistic renderings and cinematic animations effectively overcomes this hesitation. These assets enable them to secure leases long before a property is physically available for touring. This ability to help prospects confidently sign a lease for a unit sight-unseen is a significant advantage in accelerating the stabilization of a new asset. By showcasing the finished space with complete accuracy, from the unit finishes to the amenity views, we empower leasing teams to exceed their pre-lease goals. You can explore detailed accounts of these outcomes in our multifamily pre-lease case study and on our client reviews page.
Partner Feedback: A True Partner Who Understands the Leasing Process
Another key piece of feedback we receive is appreciation for our role as a strategic partner, not just a design vendor. Our clients, who range from boutique developers to large property management firms, emphasize the value of our consultative approach and deep understanding of the real estate development lifecycle. This is a core part of our mission, as detailed on our Revyse profile.
Because our studio is based in the United States, our partners connect directly with the artistry team working on their project. This ensures that crucial information is not lost in translation and that the final visuals are perfectly aligned with specific leasing goals. We act as an extension of your marketing team, providing strategic input to ensure the assets do more than just look good. They perform. This collaborative, hands-on process is a key reason leading developers trust us with their portfolios, and their feedback is shared on our reviews page.
Partner Feedback: Driving Renter Engagement with Photorealism and Quality
The artistic quality and photorealism of our visuals are frequently cited by clients as a major driver of marketing performance. In a sea of digital listings, best-in-class imagery immediately captures the attention of prospective renters and holds it. Our partners consistently praise the lifelike nature of our renderings and animations.
This realism is more than an aesthetic achievement. It helps prospective tenants form an emotional connection with a space, allowing them to truly visualize their life there. When a prospect can see the morning light hitting their kitchen counter or imagine hosting friends in the clubroom, they move from a logical evaluation to an emotional decision. This is a key step toward signing a lease. The result is higher engagement on websites and social media, which ultimately leads to more qualified tours and faster conversions. The quality that elicits this feedback is on display across our client work.
Partner Feedback: Saving Team Time and Aligning All Stakeholders
Beyond marketing, our clients highlight the operational efficiencies gained by working with a dedicated visualization partner. High-quality renderings serve as a single source of truth that streamlines the entire development process. They help internal teams make final design decisions, secure buy-in from investors, and equip the leasing team with powerful sales tools.
Development managers tell us that having a reliable partner for all visual assets, from initial 3D floor plans to full fly-through animations, simplifies vendor management and ensures a consistent look and feel across all marketing materials. Our flexible, project-based billing also provides significant value, allowing clients to pay only for what they need without being locked into a restrictive subscription. This efficient, integrated approach saves time and resources, allowing your team to focus on what they do best. You can see more about our streamlined process on our Revyse profile.
Choosing the Right Visualization Partner for Your Portfolio
Developers have choices when it comes to visualization, and other vendors like Engrain also serve the multifamily market. However, it is our unique approach that creates lasting partnerships. We have intentionally structured Preview 3D to deliver a level of service and strategic input that high-volume, automated platforms cannot match.
Our value is rooted in our consultative process. With a US-based studio and direct-to-artist communication, we combine CGI artistry with a marketing strategy tailored to your asset. We avoid a one-size-fits-all model, instead offering flexible, non-subscription commercial terms and productized entry points like Engrain-compatible site maps and customizable tour players. This focus on white-glove service and bespoke project management makes us the ideal partner for a select number of strategic clients who prioritize measurable outcomes over commodity pricing. See the difference in our multifamily assets.
Start a Conversation About Your Next Project
In summary, Preview 3D has become a proven partner for multifamily developers by delivering measurable outcomes through a consultative, high-touch process. The proof is in the results our clients achieve and the feedback they share about faster pre-leasing, higher engagement, and more efficient project execution.
If you're planning a new development and want to see how strategic visualizations can accelerate your leasing cycle, let's have a conversation. We can provide comps from similar projects and explore if we are the right fit for your team. Contact us today to get started.
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